About the project:
With the goal to attract attention to the area in general and a temporary pop-up store for Plantagen, the team created it's own flower for Telestaden, Ringbomman. It was presented with a teaser film on social media and a reveal film on launch day. The team also came up with the strategy for social media where each month started with a teaser for what's to come during the month. My role here was to create the flower, look and feel as well as the films.
Result:
Number of followers on social media increased significantly as well as likes and interactions.